Any shop that sells high price items like jewelry understands how important it is to have the right type of lighting. The lighting should be designed not only to highlight the beauty and elegance the pieces on sale, but also enhance the overall customer experience.
Most jewelry experts understand that display lighting profoundly influences the buying decisions of most customers. Essential to this is choosing exactly the right light bulbs. Find yours here.
Key areas to think about:
Highlighting – creating the right atmosphere
Shadow vs. Light – ensure no shadows are cast over items
Overhead Lighting – this should be the main source of lighting and will influence how customers see your jewelry when they ask to look at it more closely outside the show case
Balance in Warmth and Colour – cooler lights will add a lot of sparkle and shine to jewelry
Find out more here: How Jewelry and Retail Display Lighting Go Hand in Hand
Courtesy of www.retaillightinganddesign.com. Image courtesy of Serge Bertasius Photography at FreeDigitalPhotos.net